Q1 PROJECT CASE STUDY
CLIENT OVERVIEW
Established: 2007
Experience: 25 years in carpentry
Specialties: Composite & timber decks, custom-built patios, carports
OBJECTIVES
1. Build a modern, visually appealing website.
2. Enhance SEO and Google My Business (GMB) presence.
3. Improve online visibility and drive more traffic and conversions.
CHALLENGES
● Existing website lacked optimization and functionality.
● GMB profile was inactive and unverified.
● Technical issues included slow load times, missing meta descriptions, and unoptimized images.
SOLUTIONS IMPLEMENTED
WEBSITE DEVELOPMENT
DESIGN
Created a modern, user-friendly website tailored to showcase Q1 Projects' services. Integrated high-quality imagery, detailed service descriptions, and an intuitive navigation structure.
FUNCTIONALITY
Built a responsive design that performs well on all devices. Added key features such as service-specific pages, contact forms, and client testimonials.
SEO INTEGRATION
Ensured SEO best practices were embedded into the website from the start, including optimized title tags, meta descriptions, and header tags.
SEO ENHANCEMENT
ON-PAGE SEO
Improved title tags, meta descriptions, and header tags. Developed high-quality, keyword-rich content and optimized image alt text.
TECHNICAL SEO
Addressed site speed issues, mobile responsiveness, and 404 errors. Submitted an updated sitemap and ensured proper robots.txt configuration.
LOCAL SEO
Implemented local business schema markup, fixed NAP inconsistencies, and submitted the business to relevant local and industry-specific directories.
GMB OPTIMIZATION
PROFILE SETUP
Completed GMB profile setup with accurate address, phone number, and business categories. Added high-quality images and videos of completed projects.
CONTENT UPDATES
Regularly updated GMB profile with posts about special offers, new services, and project updates. Actively managed and encouraged customer reviews.
WEBSITE & UX IMPROVEMENTS
DESIGN ENHANCEMENTS
Improved CTAs with strong, action-oriented language and prominent placement. Designed an engaging and visually appealing homepage with clear navigation.
SOCIAL PROOF
Added a dedicated testimonials page and featured customer reviews throughout the site. Incorporated project showcase videos and infographics to highlight expertise and success stories.
RESULTS
WEBSITE PERFORMANCE
Delivered a modern, responsive website that enhanced user experience and effectively showcased Q1 Projects' services.
INCREASED VISIBILITY
Significant improvement in local search rankings and GMB profile engagement. Higher domain authority and better search engine visibility.
HIGHER TRAFFIC & CONVERSIONS
Increased organic traffic and improved conversion rates due to optimized content, user-friendly design, and active GMB presence.
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